DIFF News & Charity Updates

Did you know that each year approximately 1.4 billion* pounds of trash enters the ocean? Billion... with a “B”!! As a sunglass company based in Southern California, it’s no surprise to hear that our local beaches are very near and dear to our hearts. Upon learning just  how much pollution affects our marine life and summer sanctuaries, we determined it was in our power to take action. On Saturday, July 8th, the DIFF team spent the morning cleaning up trash and debris at one of our local beaches and boy, are we happy we did! Before our beach outing, we...

In November 2016, DIFF Charitable Eyewear partnered with the Melanoma Research Foundation to support those battling Ocular Melanoma (OM). The goal was to raise awareness about this lesser-known form of cancer as well as raise funds in hopes of finding a cure for this terrifying diagnosis. DIFF partnered with Bachelorette’s JoJo Fletcher and launched the JoJo Edition of our beloved Cruz frame. For every pair of JoJo Edition Cruz frames purchased, DIFF committed to donating $1 to the Melanoma Research Foundation to support those battling Ocular Melanoma.      DIFF and the OM community strived to hit a goal of...

Four doctors, eight optometry students, one inspiring community, and over eight hundred lives changed. Belmopan, Belize.        Everyone deserves access to vision care and resources to enhance or restore their sight; however, many developing communities do not have access to such tools or medical staff. DIFF is proud to work alongside Volunteer Optometric Services to Humanity (SVOSH) as they provide week-long affordable eye clinics to regions who do not have eye care readily available. DIFF donates thousands of glasses to this project and was privileged to further contribute to a week-long eye clinic in the community of Belmopan, Belize....

Sky-high dancers on stilts, free haircuts and face paintings, job opportunities and dance parties; this is not your average Saturday in downtown Los Angeles’s infamous skid row. This past weekend, the impoverished district synonymous with homelessness was radiating joy and dancing to the rhythm of hope. Once a year, The Wayfarer Foundation and the city of Los Angeles join forces to create a street carnival for the resilient and often forgotten, people living on skid row. On Saturday, January 28, 2017, members of the DIFF Eyewear Team spent the day volunteering and donating 3,500 pairs of sunglasses at Skid Row’s Carnival...

A STORY OF HOPE “It felt like a one in a million chance I was being heard.” DIFF Eyewear x Be Strong Global Be Strong Global is a nonprofit organization providing resources to stop bullying, help teens who are facing depression, and ultimately save lives among the youth of America.  We encourage you to watch this video and see why we feel so inspired to support this great cause! MEET JOSHUA Joshua is an anti-bullying advocate for Be Strong Global and stands as a voice for the voiceless. This week, Joshua came by the DIFF Headquarters to receive 100 pairs of glasses...