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Notice to California Consumers: DIFF may collect "Identifiers", "Characteristics of protected classifications under California or federal law", "Commercial information", "Internet or other electronic network activity", and/or "Geolocation data" when you visit this website, and may use such information to draw inferences and for other operational and commercial purposes. For more information, please see our Privacy Policy.

Sale Exclusions. Buy 1, Get 1 FREE excludes certain collaborations. Buy 2 Get 3 FREE requires at least one frame from our sale section in order for the promo to be applicable. Sitewide sales like Buy One Get One Free or 50% off sitewide cannot be combined with other promotions or coupon codes. Promotional prices during a sale are only applicable during the sale period, and can be changed at any time. Price matches are excluded from promotional prices. Select collections, collaborations, compliments and accessories are excluded from discounts and sitewide sales.

Coupon codes: Unless otherwise stated, coupon codes are not valid with other offers and do not stack with BOGO Free. Only one coupon code is allowed per order. Offer valid only on select styles, while supplies last. Coupon codes are not valid on accessories, skin care, protection plans, select collaborations, charity items (including donations), gift cards, Iconica, prior purchases, taxes or shipping. Collaborations include but are not limited to Disney Princess, Star Wars, Harry Potter, Yellowstone, Jessie James Decker, Marvel and more.

The DIFF Super Bowl Deal: customers who make a purchase from Saturday 2/8/2025 at 12am Pacific Time - Sunday 2/9/2025 at 3pm Pacific Time will get a coupon code for a percent off (equal the winning score from Super Bowl LIX) that can be used on an additional purchase on Monday 2/10/2025 only. Example: If the final score is 34-17, then the coupon will be for 34% off your entire order. The coupon will be eligible to stack on top of our Buy 1 Get 1 Free offer. Excludes select items in our Sale section, select collabs, accessories, gift cards, protection plans and lens upgrades. Does not stack with other coupons. Orders placed during the offer period that are cancelled will not be eligible for the additional discount. Super Bowl is a registered trademark of the National Football League.

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